NFL Business Webinar in July

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The NFL will have a Business Webinar on Tuesday, July 18, which will be available to all Legends. The Webinar will be co-hosted by the NFL and Michigan’s Ross School of Business, and it will target Legends who are interested in starting their own business; with a focus on opportunities to learn more in the financial and business areas.

This Webinar will give players insight on the business planning process and how to find and evaluate business ideas. The Webinar is 60-minutes and will be led by Professor Len Middleton. There will be a 30-minute Q+A at the end of the webinar.

Webinar Details

Date: Tuesday, July 18th
Time: (Session 1) 6:00 pm – 7:00 pm EST or (Session 2) 6:00 pm – 7:00 pm PST

No business experience necessary, and participation is free. Players will be able to text or email questions to be answered in real time

All Legends are invited to RSVP to Carla Lide at

Webinar Overview

Everyone has business ideas, but few know how to assess a potential idea to see if it’s worth pursuing as an actual business before spending a lot of time and money. In this session the focus will be on an easy five-step process to evaluate any business idea from starting a restaurant to creating an app. The process of evaluating an idea is the same across any business idea. The session will also cover the process of how to start building a business plan.

The full business plan process and more will be covered in the NFL Business Academy, which will be offered on March 4th – 8th, 2018.

Len Middleton is an Adjunct Professor of Strategy and Entrepreneurship at the Stephen M. Ross School of Business at the University of Michigan, and the Faculty Co-Director for the NFL Business Academy. He is active in the entrepreneurial community as an advisor, investor, and board member.